Automotive Alexa to be the star of the Amazon event
Connected car fanatics look forward to Amazon’s annual fall hardware event on Tuesday, September 28, in the hope that whatever cards the platform giant holds near its vest, they include significant improvements to the in-dash experiences that Alexa enables drivers.
Famously low-key about the annual event, Amazon announced the date last week, instantly sparking mass media conjecture over a redesigned Amazon Echo, tweaks to the Amazon Echo Dot, the Amazon Luna gaming platform, and Moreover.
Alexa made automotive headlines on September 22 with the announcement that General Motors (GM) and Amazon are introducing the OnStar Guardian competence for Amazon smart home devices, “providing users with a voice connection to OnStar advisors. certified in case of emergency via Alexa. home technology. But the real action for reducers happens on the road.
In May, Amazon Partnership with Ford Motors has taken a sharp turn towards the land of integrated voice, releasing the very first software update for some six million Ford vehicles already in circulation and equipped with built-in Alexa skills.
By a declaration issued by the automaker: “Ford is preparing for what is expected to be the industry’s largest rollout of the integrated hands-free Alexa experience to date, with free connectivity to Alexa for up to three years. This year alone, the same kind of Alexa voice control functionality that many people have in their homes will be connected to 700,000 Ford vehicles in the United States and Canada, followed by millions more over the next several years.
Starting in March, drivers of Ford F-150 trucks and Mustang Mach-E models equipped with Power-Up software began receiving automatic updates from the Alexa Skills Network, “turning learning from connected vehicles into improvements. continuous quality, new features and capabilities, ”according to the statement. Ford plans to build 33 million Power-Up cars by 2028.
See also: Voice operating systems like Alexa will power the connected economy: here’s why
“Alexa, Pay for Gas” is taken to the next level
A year ago, in September, Amazon unveiled its “Alexa, pay for gas” competence in partnership with Amazon Pay, Alexa, ExxonMobil and Fiserv. This gave a taste of the possibility of turning cars into mobile digital wallets, improving on older bluetooth-enabled versions.
Like Motor Trend reported in May, “Alexa, pay gas” becomes “Alexa, start my Ford and turn on the air conditioning”, as AI voice control begins to further serve its true purpose as a connected economy operating system, and not just another piece of voice assistant equipment.
As Karen Webster, CEO of PYMNTS recently wrote: “Unlike Windows, iOS and Android operating systems, Alexa was not created to drive sales of a new category of connected devices called speakers. , although it was the device that marked its debut. The intention was for Alexa to become the operating system of the connected economy, integrating its voice-activated operating system into the growing number of devices that were or could be connected to the Internet.
To that end, Amazon announced its Alexa Custom Assistant service in January 2021, making it easier for automakers to integrate Alexa. “The real way you’re going to want to interact with a voice assistant in your car is to have it built in,” said Dave Limp, Amazon’s top hardware manager, as reported by CNBC. It was also the first time that Amazon gave third parties access to its core artificial intelligence (AI) to create these types of integrations.
See also: GM and Amazon Deploy OnStar Guardian Skill for Amazon Alexa
Alexa from Buick just kisses the start
Amazon’s ambitions to be built into vehicles are a clear next-gen opportunity for all kinds of purchases and payments people might think of when commuting and cruising.
Buick took it to another level in August with the introduction of its Encore GX models with Alexa Built-In. The intelligent video campaign asked the question, “Is this a Buick?” Or is it an Alexa? ”
On the Buick website, the GM-owned brand says, “Alexa functionality is fully integrated into your properly equipped Buick infotainment system. With Alexa Built-In, use voice commands to connect to your favorite music service, get directions, make calls, check your calendar or to-do lists, add items to your Whole Foods cart, and more.
New developments expected for Amazon’s September 28 hardware event include “the second generation of Amazon’s Echo Auto, codenamed for Marion technology,” as reported by PYMNTS.
See also: Amazon is developing Echo Auto 2.0 among other new products