Black, Latino and Native American Organizations Form Consortium to Combat Alcohol Harm in the United States
“I am grateful for working with Diageo within our communities of color, especially with the company’s educational platforms, to help raise awareness and prevent abuse,” said civil rights icon Dr. Benjamin F. Chavis Jr, President and CEO of the National Newspaper Publishers Association (NNPA) representing more than 230 black-owned community newspapers.
“We welcome the opportunity to be part of the MCRD and use Latin American platforms to educate the Latin American community about responsible drinking,” said Alvaro Gurdian, President and CEO, National Association of Hispanic Publications (NAHP) reaching over 23 million Hispanic people in the United States and Puerto Rico.
“Essentially, every culture shares the joy of music, food, and responsible celebration with families and loved ones.”, said Luis Belen, chief executive of the National Health IT Collaborative for the Underserved. “As a Latino, I have seen our communities struggle throughout the COVID19 pandemic with mental health and addiction issues. “Now” is always the best time to act, and NHIT is deeply honored to help launch this consortium. We hope that the NHIT Data Fusion Center will serve as the foundation for the consortium’s data-driven approach. Through data, we seek to better understand the social circumstances of our communities and use this knowledge to inform our educational content and outreach strategies. At the same time, we are working purposefully and collaboratively towards meaningful change,” said Belen.
Diageo North America has a long history of working to improve the way the world drinks by encouraging moderation and continuing to fight the harms of alcohol, expanding its impaired driving and binge drinking programs . The MCRD initiative reinforces Diageo’s commitment in this area as part of its Society 2030 Action Plan to promote a positive drinking agenda.
“Providing educational tools and information about alcohol will help communities make informed decisions and prevent abuse,” said Stephanie Childs, Executive Vice President, Corporate Relations, Diageo North America. “We are honored to partner with such distinguished leaders representing diverse communities to reach even more people.”
In addition to the founding members of the MCRD, the group aspires to increase its representation and reach out to Black, Latino and Native American law enforcement, community, faith and media organizations.
About the Multicultural Consortium for Responsible Drinking (MCRD)
The Multicultural Consortium for Responsible Drinking (MCRD) is a collaborative partnership of key representatives from faith communities, law enforcement, media, non-profit organizations and businesses working collectively and strategically to change attitudes in communities of color to promote positive drinking and increase awareness. risks of abuse through innovative outreach, education and social impact programs.
About Diageo North America
Diageo is a world leader in alcoholic beverages with an exceptional collection of brands such as Johnnie Walker, Crown Royal, Bulleit and Buchanan whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos tequilas, DeLeon and Don Julio, Captain Morgan, Baileys , Tanqueray and Guinness. .
Diageo is listed on the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and its products are sold in more than 180 countries worldwide.
For more information about Diageo, its people, its brands and its performance, visit www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives and ways to share best practices. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.