NORWALK, Conn. – Radeberger Gruppe USA, the number one importer of German beers in the United States, is pleased to announce its new releases for 2022. Arriving in time for warm spring days and ahead of hot summer days, Radeberger Gruppe USA promises a new round of happiness with the launch of not one, but two new offerings: Schöfferhofer Juicy Pineapple and Schöfferhofer Wild Cherry, the latter part of the brand’s first-ever domestic variety pack, affectionately known as Schöfferhofer “HappyPack”.

Schöfferhofer Juicy Pineapple is the latest addition to the portfolio of award-winning German wheat beers which includes grapefruit, pomegranate and passion fruit. This delicious tropical offering is a blend of authentic, unfiltered German Hefeweizen beer with 50% pineapple juice and will be available in 11.2 oz bottles (6-packs and cases) and kegs for on-site locations. Like all Schöfferhofer family beers, Juicy Pineapple is a low-alcohol offering at 2.5% ABV and will be available nationwide in April 2022.

To celebrate his arrival, Schöfferhofer is planning an extensive digital marketing campaign including advertising, social media posts, in-store displays and public relations efforts promoting the campaign theme, “Welcome to our Ohana.” Ohana is the Hawaiian word for “family,” and one grand prize winner will win a trip for two to Hawaii as part of this promotional effort. A website for contest entry will be supported by additional marketing efforts in June and July 2022.

A greater variety of happiness:

Schöfferhofer Wild Cherry is a blend of crisp, slightly tart cherry juice and smooth German wheat beer creating a refreshing, refreshing experience. It will be packaged in the brand’s first-ever variety pack. The Schöfferhofer “Happy Pack” will include three Schöfferhofer Wild Cherry, Schöfferhofer Grapefruit, Schöfferhofer Pomegranate and Schöfferhofer Passion Fruit – a dozen reasons to be happy – all in convenient 11.2 ounce slim boxes.

“We listened carefully to our consumers and did extensive research to see what was missing in the market and how we could fill that void,” said David Deuser, CEO of Sales and Marketing, Radeberger Gruppe USA. “Juicy Pineapple quickly rose to the top of the list and from consumer reaction at the EPCOT® Food and Wine Festival, we knew Wild Cherry would also be extremely well received by consumers, distributors and retail partners. . 2022 will be an exciting time for us as we offer an even wider assortment of flavor options to make the most of summer.

About Radeberger Gruppe USA

Radeberger Gruppe USA is the leading importer of German beer and the ambassadors of German beer culture in the United States and a subsidiary of its parent company, Radeberger Gruppe, Germany’s largest brewing group owned by family-owned Dr. August Oetker KG in Bielefeld. With a wide assortment of German beers that reflects the European region known for its commitment and beer culture, Radeberger USA is proudly committed to bringing an authentic taste of Germany to American audiences. Radeberger Gruppe USA’s portfolio of German beers includes the Schöfferhofer product family (first German beer import to the United States), Radeberger Pilsner and Zwickelbier, Sion Kölsch, DAB, Allgaüer Büble, BraufactuM and the most awarded non-alcoholic beer in the world. the world, Clausthaler.

For more information:
https://www.schofferhofer.us