Hexagon Expands AR Capabilities with Acquisition of Immersal
AR apps enhance real-world experiences by increasing a user’s visual perception with the display of digital content in the physical world.
AR’s ability to weave context-specific 3D information into physical spaces offers endless opportunities to save time, improve performance, and reduce costs in a wide range of industries and applications – from surveying, construction, public safety and manufacturing to maintenance, training and navigation applications.
An immersive experience can help increase task efficiency, improve security protocols, optimize workflows, and increase collaboration.
The Immersal SDK (software development kit) allows developers to merge and “anchor” digital content to real-world objects – with precise precision to their actual location in physical space – allowing the mobile device to ‘a user to locate and orient themselves in the physical world environment using machine-readable maps.
The maps, which are used for visual positioning, are built from image data supported by various mapping devices (including mobile phones) and hosted in the Immersal Cloud service.
“Hexagon has long been a leader in providing intelligent digital realities that combine reality capture sensor inputs with advanced visualization software and tools to enable location-based remote intelligence. This acquisition puts the power of that information in the hands of people on site, enhancing their field of vision with digital overlay information, meaning they can literally do more with what they see, ”said Ola Rollén, President and Chief Executive Officer of Hexagon. “For example, having direct access to information about an asset – while working with that asset – including step-by-step instructions on how to repair it, can streamline maintenance tasks while reducing material waste and costs. times. “
Immersal has years of experience in developing AI and machine learning-based spatial anchoring technology, which “anchors” virtual objects or models for visualization on different devices in the same position and the same orientation. This opens up a wide variety of location-based solutions and services, from consumer-driven augmented reality applications in games, media and entertainment to enterprise-wide digital twin solutions.
Immersal’s technology can map large spaces – both indoors and outdoors – and works both offline on the device and online using the cloud service.
Founded in 2015 and based in Helsinki, Finland, Immersal will be part of the Geosystems division of Hexagon. The acquisition has no significant impact on Hexagon’s profits.