Klarna offers BNPL to German eBay buyers
Online marketplace eBay and the Swiss company Buy Now, Pay Later (BNPL) Klarna have joined forces to offer German buyers more flexible payment options.
As Alt FI reported on Wednesday, March 16, the new payment options added to eBay’s German site will complement existing payment methods like Klarna’s Pay Now service. The new features give customers access to ‘Pay Later’ and ‘Financing’, giving them multiple options with every purchase.
“We are constantly studying customer preferences and actively incorporating feedback from our buyers into the design of our platform and user experience,” Oliver Klinck, vice president of eBay Germany, told Alt FI.
The companies say the launch of both options will be in phases, starting with select vendors in the coming weeks with a broader launch later in the year.
The report says the partnership could be bad news for PayPal – once a subsidiary of eBay and still eBay’s exclusive payment provider in several countries.
“Consumers around the world are moving away from traditional payments for alternatives that better meet their expectations by delivering smart and seamless services, eBay’s customer is no different,” said Jani Tyyni, Head of Northern and Central Europe at Klarna.
Read more: Klarna and Brookfield bring BNPL to malls as consumers demand greater in-store availability
This collaboration is the latest in a series of new projects and partnerships for Klarna. Last month, the company announced it was working with US mall owner Brookfield Properties to offer installment payment plans to tenants at more than 150 malls.
Learn more: Klarna launches Rewards, Pay Now in the UK
The multi-year partnership is designed to bring the popular payment plans to more retailers and shoppers while also including experiential activities, such as media, live shopping and augmented reality.
In February, Klarna also introduced its rewards program and Pay Now option to UK customers as part of a planned expansion into nine new markets – Australia, Ireland, France, Italy, Spain, Portugal, Poland, Canada and New Zealand.
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